Finance Directors for start-ups who ‘want to win the Super Bowl’

Virtual Finance Directors

Using cloud-based applications and other innovations to give you the benefit of a full-time finance director that only adds up to 2-5 days per month.

That are not just virtual

Meeting up when we need to - with you and your team, attending Board meetings and other important events. We manage our time (and yours) efficiently.

And have a network of experts

Working with experts in tax, legal, patents, investment, bookkeeping, accounts, developers and designers who work with start-ups like yours.

What is your vision?

We sketch out the key financial aspects that underpin your vision – the forecast or plan, where you think you are against it, the metrics and analysis you produce to track it and the existing capital structure and investment required to fund it.


Are you on track?

We enable your business to track and report key metrics and financial outputs that prove the leap of faith and other key growth assumptions in your plan. Outputs are suitable for Board meetings with detailed layers for more in-depth analysis.

No more flying by the seat of your pants.
It's time to make clear and objective decisions…

Run your business with a dashboard that shows you how well you are doing

We extract data from accounting, project management, sales and timekeeping systems to split projects or activities to show what is on track and what is not, provide new insights and flag issues to address.

We like to ask why five times to get to the root cause of the problem...

(Ciaran’s daughter excels at asking why?!)


Tom Thirlwall

CEO, Bigballs

“Ciaran is brilliant fit for Bigballs, personable, great communicator, strategic and utterly gets our business. It’s refreshing to work with an FD of this calibre and understanding, I have no doubt we will achieve our grand ambitions with Ciaran's guidance.”

David Rose

CEO, We R Interactive

“Ciaran has brought discipline and an approach to the financial management of We R Interactive that would grace many larger organisations. This is testament to his skills and the rationale behind The Virtual FD.”

Howard Kingston

Co-founder and CEO, Future Ad Labs

“Ciaran's advice and guidance has been just amazing. In our first board meeting our VC investor lifted up our monthly accounts and said 'this is better than 80% of the businesses I invest in do' - this is the ultimately seal of approval of Ciaran's work.”

David Mansfield

Chairman, helloU

“Ciaran's experience and insight have proved invaluable to our company. If you need a CFO who can add value from day one and make a significant contribution, from financial planning to strategic thinking, Ciaran is your man.”

Mark Horrobin

CEO, Fincastle Partners

“Ciaran is a consistent exceptional performer. I have always found [him] to be loyal, honest and very hard working, but in addition he brings a key element of fun, which is always consistent in being successful.”

Chris Rhodes

CEO, Companybook

“He has an ability to draw out the best from those who need a little more help, and really brings your business forwards to a place where you can see exactly what's going on. He helps me out! I couldn't recommend him highly enough.”

Richard Dale

Chairman, Bigballs

“The quality and level of financial reporting and systems that [Ciaran] put in place were way beyond what would normally be expected of businesses of our size. The information was presented in a totally intuitive way.”

Toby Treacher

CEO, Penum

“Ciaran provides turbo charged financial consultancy. Not your run of the mill accounts person, he's the Dom Pérignon of critical business insight! He’ll help you maximize cash flow, identify the best customers and make them even better!”

Ciaran O'Donnell FCCA

Founder and Virtual FD

  • Qualified with ACCA in 1998 and moved from Dublin to London
  • Spent 12 years in strategy and finance roles with Hutchison Whampoa and Carphone Warehouse
  • Founded VirtualFD in 2010, inspired to work with remarkable people and start-ups
  • Advised 25+ start-ups and fast growth businesses in 5 years
  • Award winner at SFEDI's UK Enterprise Support Awards 2010
  • Finalist at The British Accountancy Awards 2014


Contact us for more information on how we can help you and your business achieve its goals. We’d love to hear from you.